Corporate and industry
Gen Z keynote speaker for staff conferences, HR events and leadership teams
Most Gen Z keynotes are delivered by people in their forties who have read the research. I am 23, I have run an organisation since I was 15, and I have hired, led and lost young staff. I know what the generation entering your workforce wants because I am in it.

What you get
Wil Massara is a Gen Z keynote speaker for corporate and industry audiences. He founded Youth Leadership Academy Australia at 15; it has reached 65,000+ young people across 1,500+ schools. Keynotes run 30 to 60 minutes, in person worldwide or virtually from Sydney.
Corporate audiences book me for straight talk on attracting, leading and keeping Gen Z, and for an origin story that reminds experienced leaders what backing someone early actually looks like.
- A clear, research-backed picture of what Gen Z values at work
- Practical changes leaders can make to retention, engagement and culture
- An opening keynote that sets the energy for a staff conference or all-hands
- Graduate and early-career cohort sessions that land because the speaker is a peer
- Leadership offsite sessions on leading a workforce that is getting younger
By 2030, Gen Z will make up around 30% of the workforce. The organisations that understand us now will be the ones that keep us.
Recommended sessions
- Gen Z at Work, keynote or workshop, 45 to 90 minutes
- Lead Before You're Ready, keynote, 30 to 60 minutes
- Change Happens Together, keynote or facilitated session, 45 to 90 minutes
Questions organisers ask
Does Wil tailor content to our industry?
Every keynote is built from a pre-event call with your team. Expect references to your sector, your workforce data and the specific questions your leaders are asking.
Can Wil do a workshop as well as a keynote?
Yes. A common format is a 45-minute keynote for the full room followed by a 90-minute working session with the leadership or people team.
Is Wil available for virtual events?
Yes. Virtual and hybrid keynotes are delivered from a professional setup in Sydney, with interactive elements built for an online audience.
In the room



Organisers say
Wil delivered an energised and engaging presentation at Positive Schools. He joined us as a keynote speaker at both our online event and in person in Western Australia. His awareness and careful consideration of students' perspectives offers insight and value to the increasingly complex conversation about wellbeing in schools.
Watching Wil on stage is inspiring. He presents with confidence that resonates with people of all ages and leaves his audience feeling empowered to realise their potential and go beyond.
Check availability
Tell me about the event and you'll hear back within one business day.