# Wil Massara

> Wil Massara is an Australian Gen Z keynote speaker for staff conferences, leadership offsites and HR events (Gen Z at work, retention, culture) and for schools and government (youth leadership, co-design). He founded Youth Leadership Academy Australia (YLAA) at 15 in 2018; it has reached 65,000+ young people across 1,500+ schools. He is General Manager at The Youth Impact Foundation, co-host of the Podclass podcast, and was named 2025 WA Young Achiever of the Year for Community Leadership. Based in Sydney, Australia. Available for keynotes worldwide. Bookings: hello@wilmassara.com

## Keynotes
- [Lead Before You're Ready](https://wilmassara.com/speaking/lead-before-youre-ready/): Wil's story of building YLAA before his Year 12 results came back blank; talent, age and backing people early.
- [Gen Z at Work](https://wilmassara.com/speaking/gen-z-at-work/): what Gen Z values at work, why young staff leave, and what organisations should change, from a speaker who is Gen Z.
- [Change Happens Together](https://wilmassara.com/speaking/change-happens-together/): co-design with young people for government, councils and education systems.
- [A Framework to Create Change](https://wilmassara.com/speaking/a-framework-to-create-change/): hands-on workshop using YLAA's six-step Creating Change model.

## Audiences
- [Corporate and HR](https://wilmassara.com/speaking/corporate/)
- [Gen Z in the workplace speaker](https://wilmassara.com/speaking/gen-z-workplace-speaker/)
- [Staff retention keynote speaker](https://wilmassara.com/speaking/staff-retention-speaker/)
- [Workplace culture and staff events](https://wilmassara.com/speaking/workplace-culture-speaker/)
- [Schools and education](https://wilmassara.com/speaking/schools/)
- [Government and councils](https://wilmassara.com/speaking/government/)
- [Conferences and summits](https://wilmassara.com/speaking/conferences/)
- [Virtual events](https://wilmassara.com/speaking/virtual/)

## Locations
Sydney, Melbourne, Brisbane, Perth, Adelaide, New Zealand, Singapore and Asia, UK and Europe, USA and Canada. See https://wilmassara.com/keynote-speaker/sydney/ and sibling pages.

## Key facts
- Founded YLAA in 2018 at age 15; first event 65 students in a football clubroom in Leederville, Perth.
- 65,000+ young people and 1,500+ schools reached. 99% of schools would recommend a YLAA program.
- Left school without an ATAR, then completed an MBA at 21.
- Awards: 2025 WA Young Achiever of the Year (Community Leadership); 2025 Mission Australia Young Changemaker Award (WA Youth Awards); one of 50 global changemakers, Global Changemakers Youth Summit.
- Media: Studio 10, news.com.au, Herald Sun, Daily Telegraph, NZ Herald, The Educator, Hit Network, 6PR.

## More
- [About](https://wilmassara.com/about/)
- [Media kit and bios](https://wilmassara.com/media/)
- [Blog](https://wilmassara.com/blog/)
- [Book Wil](https://wilmassara.com/book/)
- LinkedIn: https://www.linkedin.com/in/wil-massara/