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A kid from a coal town.

I grew up in Collie, Western Australia. First business at 11, a national youth organisation at 15, no ATAR at 17, an MBA at 21.

Now I speak about what that taught me, from Year 5 assemblies to executive offsites.

Wil Massara, headshot

I was never going to wait.

Picture this. It's 2018, you're in a football clubroom in Perth, there are big sheets over the fridges hiding the beer, and there are 65 young people in the room. That was the first Youth Leadership Academy Australia event. I was 15 and in Year 11.

I didn't start YLAA because I had a plan. I started it because I'd been to a leadership summit the year before, paid for by my local community bank, and I came home to Collie wondering why the kids at my school never got anything like it. Regional young people were missing out. So I registered an ABN with $80 and asked four schools to send some students.

Two years later the Year 12 results arrived. Empty envelope. No ATAR. My principal had already told me the chance of going to university was very slim. At the same time, YLAA was reaching thousands of students around the country.

That gap, between what the paperwork said about me and what I was actually doing, is the whole reason I speak. Every room I walk into has someone in it who is being judged on the paperwork.

What YLAA became

Today YLAA runs ten events a year across five capital cities, in venues like ICC Sydney and Brisbane City Hall, plus school programs and council partnerships from Broome to Hay. It has reached 65,000+ young people from 1,500+ schools. It is for-youth, by-youth: the facilitators are young people who have walked the same path as the students in the room.

In 2024 YLAA joined The Youth Impact Foundation, a national charity consolidating youth organisations under one roof so more of the money reaches young people. I became General Manager, running YLAA and the Magic Moments Youth Leadership and Business Summit, the same summit that sent me on this path in 2016.

The MBA, and why it matters less than you'd think

Less than a year after leaving school without an ATAR, I enrolled in an MBA. I thought I had bitten off more than I could chew. Thousands of hours of YouTube videos and conversations later, I graduated at 21. No gown or hat in the mail, but I graduated.

I mention it because people like the arc. But the point is not that I got the qualification eventually. The point is that the organisation came first, and the credentials followed. Most systems, schools, workplaces, governments, are built the other way around.

What I believe

Young people lead now, not tomorrow. Leadership is a core skill and should be treated like literacy. Decisions about young people should be made with them, not for them. And the education system is full of people trying their best, so I work with it, not against it.

I also believe schools must embrace AI now. That one gets pushback. I'm fine with that.

Your age does not determine your ability to achieve extraordinary things.

Off stage

I live in Sydney, travel constantly, and have a soft spot for regional and rural Australia. Adventure is a top value: the photo of me on a volcano in Guatemala is not a stock image. I co-host Podclass, a podcast for teachers and educators, and I say "we" when I talk about young people because I am one.

Wil laughing in the podcast chair
The first YLAA team in 2017
A full auditorium at a YLAA conference
Wil on a conference panel
Wil speaking at the 2025 WA Young Achiever Awards
Wil on a volcano in Guatemala

From $80 to 65,000

  1. 2014

    Starts Planeapidea, "the Wikipedia of planes", at 11 after a stressful family trip through an airport. By 15 it had media partnerships with Qantas and Singapore Airlines.

  2. 2016

    Attends the Magic Moments Youth Leadership and Business Summit as a participant, sponsored by the Collie Community Bendigo Bank. Nine years later he is its General Manager.

  3. 2018

    Founds Youth Leadership Academy Australia in Year 11 with $80 for the ABN. First event: 65 students from four schools in a football clubroom in Leederville, Perth.

  4. 2019

    The Year 12 results arrive. Empty envelope. No ATAR. YLAA is already reaching thousands of students across the country.

  5. 2020

    Starts an MBA at the Australian Institute of Management, less than 12 months after leaving school. Takes YLAA fully online through the pandemic.

  6. 2022

    Studio 10 interview and a news.com.au story syndicated across 14 mastheads. Signs ICC Sydney for the Sydney conference. The Entourage names him Changemaker Entrepreneur of the Year.

  7. 2023

    Graduates with an MBA at 21. YLAA becomes a social enterprise with 100% of profits funding youth suicide prevention.

  8. 2024

    YLAA joins The Youth Impact Foundation. Wil becomes General Manager, running YLAA and the Magic Moments Youth Leadership and Business Summit. Sydney Young Entrepreneur Awards finalist.

  9. 2025

    Named WA Young Achiever of the Year for Community Leadership and WA Youth Awards Young Changemaker. Selected as one of 50 global changemakers for the Global Changemakers Youth Summit in Cape Town.

  10. 2026

    The national tour reaches 11,500 students from 850 schools across five cities in a month. Lifetime reach passes 65,000 young people and 1,500 schools.

Recognition

  • 2025

    WA Young Achiever of the Year, Community Leadership

    7NEWS Young Achiever Awards (Catholic Education WA Young Leadership Award)

  • 2025

    Mission Australia Young Changemaker Award

    WA Youth Awards, Youth Affairs Council of WA

  • 2025

    One of 50 global changemakers

    Global Changemakers Youth Summit, Cape Town

  • 2024

    Sydney Young Entrepreneur Awards finalist

    Business News Australia, Sustainability & Social Responsibility

  • 2022

    Changemaker Entrepreneur of the Year

    The Entourage

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